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Skincare vs. Makeup: The New Beauty Trend

Unlike the previous beauty trends that focused on heavy glam looks, natural appearances and styles have found their way into the mainstream. Consumers have found themselves enamored with the flawless, no-makeup look, and this is reflective in their spending habits.  The Natural Look Years ago, beauty gurus all over Youtube introduced the “no makeup” makeup look, in which a user would use a minimal amount of makeup to give off the appearance of flawless, natural skin. Now, beauty fans would rather have the flawless look without the use of makeup. As makeup drastically falls in sales, so does people’s interest in wearing it. The reason for this is because consumers have begun to realize that instead of simply covering up...

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